Blue Cross Blue Sheild

Role: Interactive Art Direction / Design

Three design comps for a Blue Cross Blue Shield of Florida redesign proposal.

The objective was to reorganize this Member section in way that helps the end user to track and manage policies and claims. I pulled together a palette of colors from the photography provided and worked to create a more intuitive and accessible environment overall.

Completed while at DRAFTFCB, Chicago.

View Full Size Design Comps