The assignment was to develop a general brand piece for campaigns in 2008 that could work with multiple product areas at once. Additionally this system of on-line banners was designed to be modular and re-fitted with a single product, such as ‘electronics’ or ‘clothing’.
The “Find Your Store” functionality did not make it into the final output due to technical limitations. However, while conceptually developing these pieces there were clear benefits for the consumer by having a store location feature on each page that this banner appears.
Designed for all standard on-line media banner sizes.