Kmart had recently expanded their ‘New Day, Your Way’ program to a national event that started on January 12th, 2008. Our team was responsible for the visual and conceptual redesign for the 2008 program/contest. I designed a Flash ‘Main Stage’ in order to leverage Kmart’s catalog of photography and to establish product prominence, as well as develop a fun, yet sophisticated navigation. The site is filled with information and printable guides for losing weight. However, we also needed to satisfy Kmart’s position as a retail business, in the form of product sales.
We very purposefully developed a system of ‘tips’ and ‘facts’, linked to product areas, in order to connect the benefit of this information with the products mentioned. Overall the navigation was concise and to the point, areas were condensed and organized for the easiest and most beneficial consumer experience.
I played a second role in producing of the site and getting it on-line. As the Art Director I oversaw the development of the Flash ‘Main Stage’ while I personally built the frame work and remaining content using HTML, CSS, and JavaScript. Additional .ASP elements came from outside partners.
*This project was completed while working for DRAFTFCB in Chicago. This site is no longer on-line.