Over the past 3-4 years social media has taken center stage in our on-line lives. Our on-line identities and lines of communications are more diverse than ever. Remember when it was just mySpace and email? And now? Facebook, Twitter and mySpace (although we all know how passé mySpace has become) are all competing for our attention and ad revenue.

Awhile back I downloaded TweetDeck, one of the various desktop applications developed for Adobe’s AIR platform.

Let me say that after a few new versions and tweaking the features TweetDeck has really come into its own and it is the perfect answer to consolidating various part of your Social Media life. TD now has the capacity to post, comment, “like” and reply via Twitter, Facebook and mySpace. And it works better than it ever. You select which accounts you are posting to or post to all of them and keep them in sync. I recommend checking it out.