The objective was to reorganize this Member section in way that helps the end user to track and manage policies and claims. I pulled together a palette of colors from the photography provided and worked to create a more intuitive and accessible environment overall.

Completed while at DRAFTFCB, Chicago.

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Part of a large fashion oriented campaign by Kmart in the spring of 2008. Designs were driven by a contest involving Kmart’s “searched” for a 5th “fashionista” through an anonymous open-call for models in NYC and L.A.

Designed for all standard on-line media banner sizes.

We very purposefully developed a system of ‘tips’ and ‘facts’, linked to product areas, in order to connect the benefit of this information with the products mentioned. Overall the navigation was concise and to the point, areas were condensed and organized for the easiest and most beneficial consumer experience.

I played a second role in producing of the site and getting it on-line. As the Art Director I oversaw the development of the Flash ‘Main Stage’  while I personally built the frame work and remaining content using HTML, CSS, and JavaScript. Additional .ASP elements came from outside partners.

*This project was completed while working for DRAFTFCB in Chicago. This site is no longer on-line.

The assignment was to develop a general brand piece for campaigns in 2008 that could work with multiple product areas at once. Additionally this system of on-line banners was designed to be modular and re-fitted with a single product, such as ‘electronics’ or ‘clothing’.

The “Find Your Store” functionality did not make it into the final output due to technical limitations. However, while conceptually developing these pieces there were clear benefits for the consumer by having a store location feature on each page that this banner appears.

Designed for all standard on-line media banner sizes.

Part of a holiday on-line media campaign. Highlighting brands and developing a brand execution that stands out from the competitors. The focus for this project centered on Kmart’s increased retail quality; communicating to consumers the high-quality brands available at Kmart.

Designed for all standard on-line media banner sizes.

View the KFC homepage sample on-line: Tangy Teriyaki (Archive)

Slide 3: A Jell-o forum for their “Red Carpet Ready” campaign, showcasing Jell-o as a low calorie dietary option. My role was to re-mix existing designs and style the forum using CSS and coordinating with the vendor that provided the forum service.

Slide 4+5: Two samples of an internal blog developed for DOW public relations and employees. This was one of the first WordPress project I worked on. My role was to tighten up the design and execute it through WP modification and CSS development.

*Unfortunately I do not have the source files for some of these projects
and a number of them are no longer on-line.